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Anna Sofie Rasmussen
Anna Sofie Rasmussen - Denmark
A good exercise is to compare the risk versus reward of making an anchor change based on a more practical example. Treat your business as an individual and assess the impact of changing any of the three components of the anchor. The level of impact for each change seems to be fairly comparable to the components of an individual. Changing your name requires a legal process and dramatically changes your identity. Changing your address or phone number is a challenge and requires further management, such as changing all your financial and billing contact information. Ironically, the goal of changing personal information is typically positive for privacy and security reasons. However, it has the exact opposite effect for a business focused on access and visibility to consumers.
Sigrid Jefferies - South Africa
Cyril Baeckelandt is an equestrian from France, below you can watch Cyril Baeckelandt at CDF Conty doing the horse driving obstacle course. Cyril Baeckelandt - France
Inna Ranta - Finland - Eventing
Alix Van Den Berghe
Alix Van Den Berghe - France - Dressage Rider
Maithan Ahmed - Bahrain - Endurance Rider
Patrick Carey - Ireland - Eventing Rider
Oliver Skeete - Barbados - Showjumping Rider