Anita Hutchins

Anita Rodgers

Anita Rodgers - Australia

DECONSTRUCTING BUSINESS SERVICES IN THE LOCAL SEARCH ECOSYSTEM AND HOW IT DIGITALLY IMPACTS A BUSINESS

What should you do for your business to generate more visibility to consumers online? Before you determine what to focus on, letís describe the various components of the typical search engine by deconstructing it.

Beginning with the traditional search engine the service is called universal search, since the consumer has arrived at a general search interface and there is no initial qualifying information from the consumer. Either explicit information like city name or implicit information like your IP address, which are both examples of information assuming local search intent.



Anita Rodgers