Werner VenterWerner Venter - South Africa
BLACK :: POWER, ELEGANCE, MYSTERY, FORMALITY, DEATH, EVIL
Although sometimes associated with negative attributes (black list, black humor), black is one of the most popular colors when it comes to elegance, formality and status (black tie). No wonder American Express selected black for its most exclusive credit card program, the Centurion card. This card is available to select Amex clients, by invitation only. As its advertising says: Distinct. Superior. The Ultimate. The Centurion Card. Black also conveys mystery and fear - especially of the unknown - as well as power and strength. Black is also associated with grief (funerals) in western cultures.
In design, black contributes to the feeling of perspective and depth and is well used with bright colors. Be careful using black as a background color - it may affect readability.