ORANGE :: WARMTH, ENTHUSIASM, PASSION
A warm color, orange combines vibrant red and shining yellow, projecting the feeling of heat commonly associated with sunshine and the tropics, and the warm feeling of a sunset. It is not as aggressive as red, but it is invigorating and stimulating. It is often associated with desire, passion and pleasure. Orange also conveys enthusiasm, happiness, fascination, success and determination. It stimulates creativity, so you may consider it when your brand design goal is to promote toys and educational products.
Orange has many positive attributes - the color of fall, orange reminds us of nature (harvest, citrus) and can be effectively used to promote food, as is an appetite stimulant. In golden tones, it conveys prestige, wealth and wisdom, as well as high quality. Be careful using gold though - it may have a negative impact when used in excess or for the wrong products.
In graphic design and web design, you can take advantage of the high visibility of orange in your visual composition to guide your audience to important elements. Some famous brands using orange are: MasterCard, Home Depot. Orange is a hot color with young audiences