What is a Corporate Video Production? A video production for business covers a range of video and film that can be used for promotional, training and information purposes. They can be distributed in a number of ways such as TV and DVD and are increasingly being used on websites to make them more dynamic and appealing. There are a number of common types of video that are created for business purposes each with their own benefits and advantages. These include:
Company profile videos. These types of videos are great for helping people to understand what your company is really about. They can be used to tell prospective customers who you are, what you do and why they should use you. Typically short at around 3 minutes in length they are ideal for use on company websites to engage visitors. Product demonstration video. What better way to showcase the benefits of your new product then to actually see it working?
Presenter videos. These are used to provide a more in-depth guide to your company or website.
The Benefits of Video Production
Whatever type of video you use to promote your company it will provide a number of important and measurable benefits. Whether they are being used online or offline a corporate video production will provide a number of benefits to your company. Video today is an expected part of the online experience. With just second to grab and hold the attention of the average internet surfer what is the best way to do it? A mountain of text no matter how well written is unlikely to do it whereas a short video can be used to get your message across and engage visitors in seconds. Videos can also be a fantastic source of traffic and are highly regarded by the major search engines.
When used for sales there is little comparison between the cost of producing leaflets and brochures and a video that cuts directly to the chase. A video has the potential to reach a truly global audience and can be updated with the latest news and developments regarding your products. Conventional sales and promotional material is time consuming and expensive to produce, can become dated and has a limited reach.
Video production for your website is a truly dynamic medium that can produce a fantastic return on investment. Contact us today to see how we can help you with all of your corporate video production needs and requirements.