Website Optimisation

Search Engine Optimisation

The services and costs described below are just a guide to the ways in which Stable Express might help you get the most from your web site investment - please contact us for a detailed quote tailored to your specific needs.

DOMAIN NAME CONSULTANCY: Research and recommendations on the most beneficial domains for your business, including availability.

FULL OPTIMISATION CONSULTANCY REPORT: Detailed analysis of web site and report on potential listing problem areas; full configuration and submission strategy recommendations including: keyword / phrase research and recommendations, META tags, copy and title amendments, draft copy for directory submissions, list of most important search engines to target and submission schedule.

IMPLEMENTATION: Optimising page copy and code for search engines and directories, creating and linking landing pages, etc.

SUBMISSION AND MONITORING: Requires a minimum six-month commitment - it is rare to see overnight success with the search engines and usually requires an initial programme of tweaking and resubmission. Stableexpress will submit your web pages by hand (i.e. ensuring that guidelines are strictly adhered to) to each of the most important search engines and directories, following an optimal schedule (listing in one can result in listing in another). Thereafter, Stableexpress will monitor positioning for specified keywords, tweaking where possible and resubmitting as necessary. You will receive a bi-weekly, monthly or three-monthly progress report, as required.

LINK DEVELOPMENT: Research, management and implementation of a programme of reciprocal links and/or banner exchanges designed to grow traffic referrals and increase the perceived importance of the site for the search engines.

WEB SITE DESIGN AND MAINTENANCE: Stableexpress incorporates all the optimisation techniques mentioned on this site in its site designs, in combination with the client`s requirements. Options might include: data capture, interactive elements, animation, dynamic/database-driven pages and client-maintained pages.

TRAFFIC ANALYSIS AND REPORTING: Analysis of your server logfiles on a bi-weekly or monthly basis to provide report breakdowns of visitor numbers, page impressions, most popular pages, referring sites, search terms used to find your site in the search engines, and other data as required.

Search Engine Optimisation